SERVICE · ANALYTICS & ATTRIBUTION

Data your CFO
can read.

Multi-touch attribution, media mix modeling, server-side tagging, and Looker dashboards built to your conversion architecture. We make your marketing data defensible — in a board meeting, not just in a dashboard.

Audit my attribution setup How MTA works
GA4 + Looker + BigQuery
unified data layer
MTA + MMM models
tactical + strategic
Server-side, CRM-joined
first-party, consent-safe
/ HOW WE DO IT

Four layers of attribution clarity.

01

Multi-touch attribution (MTA)

Stage-weighted or data-driven MTA models built in BigQuery. Every channel gets credit proportional to its role in the buyer journey — not just the last click.

02

Media mix modeling (MMM)

Econometric models built on your historical data. Understand the true contribution of brand, organic, paid, and events — including the channels that don't track well.

03

Server-side tagging

GA4 via server-side GTM, conversion API setups for Google and Meta, and CRM-joined event tracking. First-party data, consent-safe, deduped.

04

Executive dashboards

Looker and Sigma dashboards built to your company's KPI architecture. QBR-ready. CFO-readable. Not marketing vanity metrics.

/ ENGAGEMENT TIMELINE

How an engagement runs.

WK 1–2
Phase 1

Attribution audit

Tracking audit, MTA design session, Data source inventory

WK 3–4
Phase 2

Stack build

Server-side GA4, Conv. APIs, BigQuery pipeline

MO 2
Phase 3

MTA model

Data-driven model, Looker dashboard v1, Stakeholder review

MO 3+
Phase 4

MMM + iterate

Historical MMM build, Quarterly updates, Forecast integration

/ TOOLS WE RUN

Tools we run.

GA4 BigQuery Looker Sigma Google Tag Manager (server-side) Meta Conversion API Funnel.io Supermetrics
/ FAQ

Common questions.

Both, sequenced. MTA gives you daily tactical insight — what's working right now. MMM gives you strategic insight — what's really driving growth over quarters, including channels that are hard to track (CTV, brand, field events). We build both and reconcile them in the QBR.
Usually yes. Most GA4 implementations we inherit have event naming problems, missing conversions, incorrect attribution windows, or unfiltered bot traffic. A 2-week audit typically finds $50k–$200k in spend decisions that were made on bad data.
Server-side tagging moves your tracking logic from the browser (where ad blockers and privacy tools break it) to a server you control. The result: 20–40% more conversion signals, consent-compliant, and no third-party cookie dependency.
/ RELATED SERVICES

Often paired with.

→

Marketing Operations

HubSpot, Marketo, Salesforce
→

CRO & Web

Test, iterate, ship
→

Enterprise SEO

Full-stack SEO for enterprise
/ READY?

Let's build the
growth engine.

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.

Book a strategy call hello@mmio.in
✓ 60-day fit check✓ Sized opportunity report✓ No multi-year lock-ins