Paid Social — LinkedIn, Meta, Reddit, TikTok

Different platforms,
different grammars.

LinkedIn, Meta, Reddit, TikTok. We don't cross-post — we re-shoot. Each platform gets its own creative engine and its own attribution lens.

−38% avg CPM reduction

4 platforms covered

12 weekly creative cycles

/ How we do it

Four pillars. One pipeline number.

Platform-native creative

A LinkedIn ad and a TikTok ad are different products. We staff creative pods that live in each platform's grammar.

Audience engineering

LinkedIn job-title + company-attr layering. Meta custom audiences from CRM. Reddit subreddit + behavior. TikTok interest stacking.

Creative tournament

Weekly bracket tournaments. Underperformers cut, winners scaled, hooks extracted for the next round.

View-through attribution

We model the brand-lift effect of paid social — not just direct click-conversion — into your pipeline credit.

/ The Process

From platform fit to tournament cadence.

First creative wave in week two. Weekly tournament cadence from month two onward.

WK 1

Platform fit map

Channel ICP scoring Audience build Creative brief

WK 2–4

First creative wave

Hooks, body, CTAs Asset production Launch + measure

MO 2+

Tournament cadence

Weekly creative cycles Bracket testing Adaptive budget

MO 3+

Brand-lift studies

Quarterly lift testing MMM integration Adjacent platforms

/ FAQ

The questions we always get.

Yes — paid social is creative-bound, not budget-bound. We typically recommend 12–18% of media spend goes to creative production. Cheaper than that and you'll plateau on creative fatigue.

LinkedIn for direct intent + job-title targeting. Meta for retargeting + lookalike scale. Reddit for high-intent community engagement. TikTok for awareness + younger ICP. Most enterprise B2B runs LI + Meta + Reddit; TikTok depends on category.

We run multi-cell brand lift studies (Meta's native + custom) once per quarter, and integrate the result into our MMM. View-through to CRM is the daily lens; lift studies are the macro one.

/ READY?

Let's build the
growth engine.

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.

Book a strategy call hello@mmio.in

✓ 60-day fit check✓ Sized opportunity report✓ No multi-year lock-ins

Four pillars. One pipeline number.

From platform fit to tournament cadence.

Tools we actually use.

The questions we always get.

Let's build thegrowth engine.

Let's build the
growth engine.