SERVICE · CRO & WEB

Test, iterate,
ship.

A/B and multivariate testing with statistical rigor. Webflow + Framer development included. Every change defended by a hypothesis and validated by a number — not a gut feeling.

Get a CRO audit Our testing framework
Webflow + Framer native
we ship, not spec
A/B to 95% confidence
statistically rigorous
CRO in Engine tier
included, not add-on
/ HOW WE DO IT

Four stages of conversion improvement.

01

Heuristic audit + hypothesis stack

We start with a structured UX audit — not a guess. Heatmaps, session recordings, funnel analysis, and friction scoring before a single test runs.

02

A/B + multivariate testing

Statistical rigor, proper sample sizes, and 95% confidence thresholds. We don't call a winner until it's actually a winner.

03

Webflow + Framer development

Native development capability for both platforms. We don't hand off spec docs — we ship the changes ourselves.

04

Landing page architecture

Paid + SEO LP design that aligns message to intent, reduces friction, and passes the 5-second test. Built, not bought from a template library.

/ ENGAGEMENT TIMELINE

How an engagement runs.

WK 1–2
Phase 1

Audit + hypothesis

Heuristic audit, Heatmap + session review, Hypothesis backlog

WK 3–4
Phase 2

Test setup

A/B framework config, Dev + QA, Launch first tests

MO 2+
Phase 3

Test-and-learn cadence

2–4 tests / month, Win documentation, Compound iterations

MO 4+
Phase 4

Architectural shifts

Full LP rebuilds, CMS architecture, Design system updates

/ TOOLS WE RUN

Tools we run.

VWO Optimizely Hotjar FullStory Google Optimize (legacy) Webflow Framer Figma
/ FAQ

Common questions.

Depends on your traffic volume and expected effect size. Most of our enterprise tests reach significance in 2–4 weeks. We calculate required sample size before each test starts — and we don't call winners early.
Both. We have designers on the CRO pod who own the visual design of each variant. We're not asking your internal design team to produce test assets on a weekly cadence.
Depends on "low." If your LP gets fewer than 500 conversions/month per variant, A/B testing is statistically unreliable. In that case, we focus on heuristic improvements, qualitative research, and funnel analysis instead.
/ RELATED SERVICES

Often paired with.

→

Analytics & Attribution

MTA, MMM, server-side tagging
→

Paid Search

Google + Bing, conversion-API ready
→

Marketing Operations

HubSpot, Marketo, Salesforce
/ READY?

Let's build the
growth engine.

A 30-minute call with a senior strategist. Bring your hardest growth question — leave with a sized plan.

Book a strategy call hello@mmio.in
✓ 60-day fit check✓ Sized opportunity report✓ No multi-year lock-ins